In a crowded marketplace, materials are the language of authenticity. Every surface, finish, and texture communicates who a brand is: rugged or refined, timeless or modern, bold or understated. That’s why today’s most successful companies embrace multi-material branding to create products that don’t just carry a logo, but also tells a story. At LaFrance, our ability to combine a variety of materials allows us to transform simple components into powerful brand statements.
Materials That Speak
Each material carries its own personality:
When blended thoughtfully, these materials create contrast and complexity; the visual and tactile richness that elevates a product from well-made to unforgettable. Think of a rugged zinc bezel with electroform accents, or a translucent plastic overlay revealing a metallic emblem beneath. Every combination deepens the brand story.
Function Meets Emotion
Multi-material branding isn’t just about looks; it’s about performance. Combining materials allows for engineering flexibility: lighter weight, improved adhesion, and design freedom for unique forms or embedded technology.
Why It Matters Now
Consumers are more attuned than ever to authenticity and craftsmanship. They recognize the difference between mass-produced and intentionally designed. Multi-material branding satisfies this desire for differentiation—it makes products feel more personal, more considered, and more premium.
At LaFrance, we pair creative design insight with advanced material engineering to help brands find the right combinations that align perfectly with their voice, vision, and values. Your brand is more than a name—it’s an experience. The right materials communicate that experience before a single word is read. Ready to design a brand story consumers can see and feel? Connect with LaFrance to bring your vision to life.