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Micro-Branding: Making a Statement at the Smallest Scale

Branding and Materials, Marketing, Branding, Electroform, Brand, Trends, Decorative Trim, Automotive, Electronics, Eyewear, Design, Functional Components, Finishes, Textures, Precision, Colors, Brand Recognition, User Experience, Storytelling

When it comes to product branding, size isn’t everything - in fact, some of the most powerful brand impressions come...

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collage of small/micro sized parts. Maui Jim, Oakley, Coach, and Costa sunglasses logos, BMW, Porsche, and Ford Raptor key fob logos, Bose and Quickbooks electronics logos. Picture of Porsche key fob, Maui Jim Sunglasses, and Quickbooks payment terminal product images run across the bottom of the collage.

ROI: The Measurable Success of On-Product Branding

Branding and Materials, Marketing, Branding, Brand, Trends, Design, Functional Components, Brand Recognition, User Experience, Storytelling

In the world of product design, branding is a strategic asset. When done right, dimensional and distinctive on-product...

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newspaper clipping with the headline: Effective Branding and laid on top is another sheet of paper with a line graph showing upward trajectory labeled ROI

Beyond the Dashboard: The Cross-Industry Power of Mechatronics

Zinc, Branding and Materials, Marketing, Branding, Electroform, Brand, Aluminum, Trends, Combination, Plastic, Design, Functional Components, Finishes, Textures, Brand Recognition, Material Combinations, User Experience

When we think of knobs and switches, the automotive industry often comes to mind - sleek control panels, intuitive...

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chrome range/oven with chrome finish knobs, black sound system with black and chrome knobs, gold oven knob with decorative black metal inserts, chrome oven knob with radial brushed nickel insert on top, knurled texture on sides of chrome plated zinc knob with molded plastic decorative insert on top

Branding Beyond the Product: Accessories Are the New Must-Have Touchpoint

Branding and Materials, Marketing, Branding, Brand, Trends, Design, Finishes, Textures, Accessories, Gift with Purchase

In a market where attention is currency and emotional resonance drives consumer purchasing decisions, brands are...

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collage of hanging charms for accessories. bright red cherries in a gold metal bezel, holographic butterfly in a gold metal bezel, emerald green shamrock in a gold metal bezel. charms hanging from a cup handle, headphone band, phone case, and hangbags.

Branding for Tactile Experiences: Why the Feel of Your Product Matters as Much as How It Looks

Branding and Materials, Marketing, Branding, Brand, Trends, Decorative Trim, Name Plates/Logos, Design, Functional Components, Finishes, Textures

In today’s hyper-visual world, branding is often judged by how it looks - but what about how it feels? At LaFrance, we...

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Collage of textured logos - rose gold hammered metal circle, satin chrome metal with raised satin chrome LIMITED letters, geometrically peaked aluminum rectangle, black vertical slated texture in background

Reinventing the Icon: How Harley-Davidson Elevates Its Brand Across Segments

Materials, Branding and Materials, Marketing, Branding, Brand, Trends, Decorative Trim, Name Plates/Logos, Design, Textures, Metal, Brand Recognition, Brand Loyalty, Brand Value, Target Markets

Harley-Davidson is undeniably one of the world’s most recognizable brands—a reputation built not just on performance,...

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collage of a variety of Harley-Davidson 3D logos, nameplates, and emblems. metallic chromes, black, orange, red, bar and shield, text,

The Triad of Product Design: Color, Material & Finish

Materials, Branding and Materials, Marketing, Branding, Brand, Trends, Name Plates/Logos, Design, Finishes, Textures, Colors

When it comes to product design, first impressions are not just visual - they are emotional. At LaFrance, we believe...

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Collage of nameplates faded in the background with a ven diagram of pieces labeled: Color, Material, Finish

Case Study: How Jeep Uses On-Product Branding to Dominate Their Markets

Zinc, Materials, Branding and Materials, Marketing, Branding, Electroform, Brand, Trends, Decorative Trim, Electronics, Name Plates/Logos, Design, Functional Components, Textures, Metal, Brand Recognition, Brand Loyalty, Brand Value

For over 80 years, Jeep has built its reputation on authenticity, rugged design, and American heritage. When the brand...

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interior of jeep's grand wagoneer; closeup of audio knob, key fob logo, seatback badge, and toggle switch

Spring Forward: Fresh Branding Trends for the New Season

Branding and Materials, Marketing, Branding, Electroform, Brand, Trends, Decorative Trim, Electronics, Name Plates/Logos, Eyewear, Design, Functional Components, Finishes, Textures, Shelf Appeal, Social Media, Brand Recognition, Brand Loyalty, Nature

Spring is a time of transformation—longer days, blooming flowers, and a renewed sense of energy. Just as nature...

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collage of three-dimensional parts, mostly circle shaped showing iridescent finishes, ripples, and bubbles in metal and plastic. colorfully finished

Trailblazing with Antique and Rugged Finishes

Zinc, Branding and Materials, Marketing, Branding, Electroform, Brand, Trends, Decorative Trim, Name Plates/Logos, Design, Functional Components, Finishes, Textures, Brand Recognition, Brand Loyalty, Antiqued, Weathered, Rugged

In a world where first impressions matter, product design has become an art of storytelling. One of the most...

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collage of nameplates that look like antiqued finishes seen on pennies and weathered materials. harley davidson bar and shield logo in antique pewter, Longhorm Laramie metal nameplate in antique pewter, tory burch circlular logo in metal and antiqued copper, Jeep branded since 1941 badge show in antiqued pewter

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