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Three Components of an Iconic Brand

As consumers, we interact with brands at every turn throughout our day. From the water bottle in your hand, to the...

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Precision Meets Design - The Diverse Capabilities of Etching

In today’s competitive marketplace, the smallest details can make the biggest impact on the perception of your product....

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Commitment to Sustainability

Batteries are an essential part of life, powering everything from laptops to watches. While it seems like a no-brainer...

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The Evolution of the LaFrance Logo

Every brand is dynamic, and as companies change and grow, they often revamp their logo to connect with consumers,...

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Mastering On-product Branding for the Golf Industry

For over 20 years, LaFrance has helped the world’s biggest names in golf with winning brand value. At the upcoming 2023...

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Holographic Innovation

Eye-catching prisms, reflective sunbursts, and dramatic color shifts. Sounds like the intro to the next great science...

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Subtle Aesthetics

When on-product branding is executed successfully, that brand can have unsurpassed longevity in the marketplace. As...

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Emerging Trends at AHR Expo 2023

The 2023 AHR Expo is one of the largest HVAC&R shows of the year, attracting the most comprehensive international...

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CES 2023 – Top Trend: Illumination

As many in the design world are aware, just a few weeks ago CES 2023 (Consumer Electronics Show) took over Las Vegas,...

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