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ROI: The Measurable Success of On-Product Branding

In the world of product design, branding is a strategic asset. When done right, dimensional and distinctive on-product...

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Branding Beyond the Product: Accessories Are the New Must-Have Touchpoint

In a market where attention is currency and emotional resonance drives consumer purchasing decisions, brands are...

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The Triad of Product Design: Color, Material & Finish

When it comes to product design, first impressions are not just visual - they are emotional. At LaFrance, we believe...

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