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Branding Beyond the Product: Accessories Are the New Must-Have Touchpoint

In a market where attention is currency and emotional resonance drives consumer purchasing decisions, brands are...

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The Triad of Product Design: Color, Material & Finish

When it comes to product design, first impressions are not just visual - they are emotional. At LaFrance, we believe...

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How Color Impacts Purchasing Decisions

Every year, Pantone’s Color of the Year has a unique way of influencing global design trends, from fashion to...

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