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Eye-catching prisms, reflective sunbursts, and dramatic color shifts. Sounds like the intro to the next great science...

When on-product branding is executed successfully, that brand can have unsurpassed longevity in the marketplace. As...

The 2023 AHR Expo is one of the largest HVAC&R shows of the year, attracting the most comprehensive international...

As many in the design world are aware, just a few weeks ago CES 2023 (Consumer Electronics Show) took over Las Vegas,...

In celebration of Martin Luther King Jr. Day on Monday, our LaFrance employees and their families joined for a day of...

Hot, hot, hot! Make a grill mark with your on-product branding that will stay with your consumers for years to come.  

Just like brands have colors, materials and finishes that represent their DNA, the design features and aesthetics of...

You know the old saying, “Less is more?” In many arenas, those are excellent words to live by. However, when it comes...

Be honest. How often do you find yourself touching a product? As consumers, we see with our eyes, but there are so many...

Like many things, the pandemic had a sizeable impact on tradeshows. In-person events weren’t even considered in 2020....