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Material Storytelling: Shaping Holiday Purchase Decisions

Materials, Marketing, Branding, Brand, Decorative Trim, Name Plates/Logos, Design, Functional Components, Textures, Shelf Appeal, Target Markets, User Experience, Brand Perception

As the year winds down and the holiday gifting rush begins, brands face a familiar challenge: standing out in a...

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collage of macro shots of textures - rose gold hammered metal; black selectively brushed metal at varying angles; knurled chrome pattern on metal; raised small diamonds on asphalt background texture all finished in an antique pewter.

Honoring Our Heroes

Core Values, Culture, Community, Volunteer, Veterans

At LaFrance, we believe in giving back to the communities that have supported us for decades - and few groups deserve...

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gold medals hung with red, white, and blue stripped ribbon hanging over a table with a navy blue table cloth.

Beat the Black Friday Frenzy – Brand Value Planning For 2026

Marketing, Branding, Brand, Trends, Decorative Trim, Design, Functional Components, Storytelling, Brand Perception

As the holiday shopping season gains momentum, Black Friday remains the ultimate stage for brands to capture attention...

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collage of products; black bose speakers, black stiga ping pong paddle, black rayban and white oakley smart eyeglasses, peloton, golf glubs

Beyond the Badge: How Multi-Material Branding Tells a Richer Story

Materials, Branding and Materials, Marketing, Branding, Brand, Trends, Combination, Decorative Trim, Design, Functional Components, Material Combinations, Storytelling, Brand Perception

In a crowded marketplace, materials are the language of authenticity. Every surface, finish, and texture communicates...

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a collage of logos - RAM plastic badge, Triumph gold and gray circular logo; Pepsi circle logo with red, blue, and black coloring

Why Branding Is Still the Most Overlooked Element of Product Design (and How to Fix It in 2025)

Marketing, Branding, Brand, Trends, Decorative Trim, Design, Functional Components, User Experience, Storytelling, Mechatronics, Brand Perception

Product launches today move at record speed. Teams pour resources into sourcing premium materials, refining product...

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PXG golf club, ford bronco key fob, and goodr sunglasses - all shown with and without their on-product branding

Aluminum in Branding: The Material That Does It All

Marketing, Branding, Brand, Aluminum, Decorative Trim, Sustainability, Design, Functional Components, Finishes, Metal, Mechatronics

When it comes to on-product branding, few materials check as many boxes as aluminum. Lightweight yet strong, versatile...

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collage of aluminum nameplates: bmw key fob badge, whirlpool refrigerator badge, bose sound bar badge, xerox printer badge, ping golf club badge, coleman sustainable cooler badge, stiga ping pong paddle badge, rheem water heater badge

Loyalty Through Dimensional Branding

Branding and Materials, Marketing, Branding, Brand, Trends, Decorative Trim, Design, Functional Components, Finishes, Textures, Precision, Colors, Brand Recognition, User Experience, Storytelling

When customers first encounter a product, the physical interaction speaks volumes. The smooth edge of a nameplate, the...

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a dictionary excerpt showing Brand Loyalty definition highlighted with an orange highlighter

Micro-Branding: Making a Statement at the Smallest Scale

Branding and Materials, Marketing, Branding, Electroform, Brand, Trends, Decorative Trim, Automotive, Electronics, Eyewear, Design, Functional Components, Finishes, Textures, Precision, Colors, Brand Recognition, User Experience, Storytelling

When it comes to product branding, size isn’t everything - in fact, some of the most powerful brand impressions come...

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collage of small/micro sized parts. Maui Jim, Oakley, Coach, and Costa sunglasses logos, BMW, Porsche, and Ford Raptor key fob logos, Bose and Quickbooks electronics logos. Picture of Porsche key fob, Maui Jim Sunglasses, and Quickbooks payment terminal product images run across the bottom of the collage.

ROI: The Measurable Success of On-Product Branding

Branding and Materials, Marketing, Branding, Brand, Trends, Design, Functional Components, Brand Recognition, User Experience, Storytelling

In the world of product design, branding is a strategic asset. When done right, dimensional and distinctive on-product...

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newspaper clipping with the headline: Effective Branding and laid on top is another sheet of paper with a line graph showing upward trajectory labeled ROI

Beyond the Dashboard: The Cross-Industry Power of Mechatronics

Zinc, Branding and Materials, Marketing, Branding, Electroform, Brand, Aluminum, Trends, Combination, Plastic, Design, Functional Components, Finishes, Textures, Brand Recognition, Material Combinations, User Experience

When we think of knobs and switches, the automotive industry often comes to mind - sleek control panels, intuitive...

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chrome range/oven with chrome finish knobs, black sound system with black and chrome knobs, gold oven knob with decorative black metal inserts, chrome oven knob with radial brushed nickel insert on top, knurled texture on sides of chrome plated zinc knob with molded plastic decorative insert on top

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