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Why Branding Is Still the Most Overlooked Element of Product Design (and How to Fix It in 2025)

Marketing, Branding, Brand, Trends, Decorative Trim, Design, Functional Components, User Experience, Storytelling, Mechatronics, Brand Perception

Product launches today move at record speed. Teams pour resources into sourcing premium materials, refining product...

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PXG golf club, ford bronco key fob, and goodr sunglasses - all shown with and without their on-product branding

Aluminum in Branding: The Material That Does It All

Marketing, Branding, Brand, Aluminum, Decorative Trim, Sustainability, Design, Functional Components, Finishes, Metal, Mechatronics

When it comes to on-product branding, few materials check as many boxes as aluminum. Lightweight yet strong, versatile...

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collage of aluminum nameplates: bmw key fob badge, whirlpool refrigerator badge, bose sound bar badge, xerox printer badge, ping golf club badge, coleman sustainable cooler badge, stiga ping pong paddle badge, rheem water heater badge

Loyalty Through Dimensional Branding

Branding and Materials, Marketing, Branding, Brand, Trends, Decorative Trim, Design, Functional Components, Finishes, Textures, Precision, Colors, Brand Recognition, User Experience, Storytelling

When customers first encounter a product, the physical interaction speaks volumes. The smooth edge of a nameplate, the...

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a dictionary excerpt showing Brand Loyalty definition highlighted with an orange highlighter

Micro-Branding: Making a Statement at the Smallest Scale

Branding and Materials, Marketing, Branding, Electroform, Brand, Trends, Decorative Trim, Automotive, Electronics, Eyewear, Design, Functional Components, Finishes, Textures, Precision, Colors, Brand Recognition, User Experience, Storytelling

When it comes to product branding, size isn’t everything - in fact, some of the most powerful brand impressions come...

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collage of small/micro sized parts. Maui Jim, Oakley, Coach, and Costa sunglasses logos, BMW, Porsche, and Ford Raptor key fob logos, Bose and Quickbooks electronics logos. Picture of Porsche key fob, Maui Jim Sunglasses, and Quickbooks payment terminal product images run across the bottom of the collage.

ROI: The Measurable Success of On-Product Branding

Branding and Materials, Marketing, Branding, Brand, Trends, Design, Functional Components, Brand Recognition, User Experience, Storytelling

In the world of product design, branding is a strategic asset. When done right, dimensional and distinctive on-product...

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newspaper clipping with the headline: Effective Branding and laid on top is another sheet of paper with a line graph showing upward trajectory labeled ROI

Beyond the Dashboard: The Cross-Industry Power of Mechatronics

Zinc, Branding and Materials, Marketing, Branding, Electroform, Brand, Aluminum, Trends, Combination, Plastic, Design, Functional Components, Finishes, Textures, Brand Recognition, Material Combinations, User Experience

When we think of knobs and switches, the automotive industry often comes to mind - sleek control panels, intuitive...

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chrome range/oven with chrome finish knobs, black sound system with black and chrome knobs, gold oven knob with decorative black metal inserts, chrome oven knob with radial brushed nickel insert on top, knurled texture on sides of chrome plated zinc knob with molded plastic decorative insert on top

Branding Beyond the Product: Accessories Are the New Must-Have Touchpoint

Branding and Materials, Marketing, Branding, Brand, Trends, Design, Finishes, Textures, Accessories, Gift with Purchase

In a market where attention is currency and emotional resonance drives consumer purchasing decisions, brands are...

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collage of hanging charms for accessories. bright red cherries in a gold metal bezel, holographic butterfly in a gold metal bezel, emerald green shamrock in a gold metal bezel. charms hanging from a cup handle, headphone band, phone case, and hangbags.

Branding for Tactile Experiences: Why the Feel of Your Product Matters as Much as How It Looks

Branding and Materials, Marketing, Branding, Brand, Trends, Decorative Trim, Name Plates/Logos, Design, Functional Components, Finishes, Textures

In today’s hyper-visual world, branding is often judged by how it looks - but what about how it feels? At LaFrance, we...

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Collage of textured logos - rose gold hammered metal circle, satin chrome metal with raised satin chrome LIMITED letters, geometrically peaked aluminum rectangle, black vertical slated texture in background

Reinventing the Icon: How Harley-Davidson Elevates Its Brand Across Segments

Materials, Branding and Materials, Marketing, Branding, Brand, Trends, Decorative Trim, Name Plates/Logos, Design, Textures, Metal, Brand Recognition, Brand Loyalty, Brand Value, Target Markets

Harley-Davidson is undeniably one of the world’s most recognizable brands—a reputation built not just on performance,...

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collage of a variety of Harley-Davidson 3D logos, nameplates, and emblems. metallic chromes, black, orange, red, bar and shield, text,

The Triad of Product Design: Color, Material & Finish

Materials, Branding and Materials, Marketing, Branding, Brand, Trends, Name Plates/Logos, Design, Finishes, Textures, Colors

When it comes to product design, first impressions are not just visual - they are emotional. At LaFrance, we believe...

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Collage of nameplates faded in the background with a ven diagram of pieces labeled: Color, Material, Finish

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