In a market where attention is currency and emotional resonance drives consumer purchasing decisions, brands are finding fresh traction in an unexpected space: accessories for accessories. Once viewed as simple add-ons, items like charms, lanyards, and keychains are now brand-building must-haves. These small objects deliver big results in consumer engagement - and forward-thinking brands are taking notice.
THE BRAND ADVANTAGE
According to Fashionista.com, “… accessories for accessories are set to continue to resonate with shoppers and infiltrate the market into 2026. Searches for accoutrements like phone lanyards have already gone up 25% year-on-year, while hashtags like #BagCharm on TikTok have increased 317% in 2024. The trend is predicted to peak in fall of 2026.”
When a consumer attaches a charm to their bag or clips a custom lanyard to their phone case, they are not just accessorizing—they are aligning with a lifestyle. These choices are miniature billboards of identity and affiliation. For brands, that means a golden opportunity: turning brand perception into personal expression.
STRATEGIC IMPACT
Investing in branded accessories is a cost-effective way to elevate your offering without overhauling your product. It is scalable, it is shareable, and it taps directly into the booming consumer desire for personalization. In the B2B landscape, branded add-ons can also reinforce a partnership, commemorate milestones, or simply surprise and delight your customers.
At LaFrance, we believe in building brand experiences that extend beyond the product. Incorporating premium accessory branding - whether through electroformed key fobs, soft-touch medallions, or layered trims adds depth and dimension to your brand’s physical presence. It is not just about showing up on a product. It is about staying top-of-mind, in-hand, and in-feed. Accessories are not just complementary; they are a competitive advantage. Click our link below and leverage your brand through accessories today!