We’ve written multiple blogs offering advice on how to differentiate your brand name in the marketplace to capture the attention of your target audience. Just when you thought there couldn’t possibly be any other methods of differentiation, think again! Illuminated product branding takes your product design to the next level. Our team of designers and engineers have carefully crafted a combination of materials and finishes to achieve this trending aesthetic.
SOPHISTICATED GLOW
Use illuminated branding to enhance product touch points and support your brand story. Communicate robust product performance with nuanced design features via the sophisticated glow of our backlit designs. Whether your design calls for a custom logo in lights or you would rather accentuate a functional interface or piece of decorative metal or plastic trim, our illuminating design options can make any product design feature the star of the show.
MATERIALS MASH-UP
Convey a story of rugged technology using a variety of material options proven to withstand the harshest of environments. Our backlit designs are customizable. Choose from our various metal and non-metal product lines to create your unique piece that will make an impact on customers and shine light on your brand. Electroform with molded plastic makes for a truly premium aesthetic. Our rubber product line offers both flexibility in the material and can also be backlit. Many of our materials like metal letters, aluminum, and stainless steel can be combined with different plastics to create a one-of-a-kind design whose wow factor compounds even more when brightened.
DESIGN FEATURES
Draw inspiration from the Automotive industry where backlighting front grill logos and dashboard branding are becoming key differentiators for electric vehicles to help convey the brand’s commitment to sustainability. Depending on the design, your part can be fully or selectively lit. We can have the part background shine, or we can simply highlight your custom emblem or text. Our engineers will work closely with your design and engineering teams to ensure we not only meet your aesthetic goals, but that the functionality and product performance are never compromised. By utilizing the existing electronics and light source within your product design, we supply the name plate or trim piece that gets connected to it.
Are you ready to move your brand to the spotlight in a crowded marketplace? Complete our form and one of our industry experts will be in contact to help take your initial concept into illuminated reality. Let’s flip the light switch together and turn your product design up a notch!