In a world where we simultaneously feel like we’ve got too much time on our hands and nowhere near enough, we catch ourselves questioning almost everything we come in contact with in finite detail. Did I finish that report? Did I hit send on that email? Is my son’s science test today or tomorrow? Did the packages from Amazon arrive yet? I’ve never really liked the paint color in my bedroom, I should change it, shouldn’t I? I hate exercising, but should I buy a Peloton bike? What’s an air fryer and do I need one?
Spending time alone or with your family in the same house day in and day out is enough to to drive anyone a little kooky. However, the silver lining in all of this is that as consumers, we’ve never been more informed than we are right now. If you really think about it, the majority of consumers aren’t buying anything these days without making sure they know everything there is to know about the product, its features, and the brand who makes it. This is why investing in brand value is critical for success now more than ever. It isn’t just about the product or services, it’s about the experiences people have with that product.
You might be wondering, “Why is it so critical now?” It’s because social media is a real thing that can make or break your brand, its products, and its services. Gone are the days of negative experiences being swept under the rug. Now those experiences are shared with tens of thousands of people in nanoseconds with the touch of a button. You’re probably thinking, “Social media has been around for years, why is it so concerning now?” Social media consumption is at an all-time high with various studies reporting average daily usage increasing between 43%-72%. Anyway you slice it, consumers are immersed in the digital age where one slip-up by a brand can mean curtains.
How can you combat the behemoth that is social media? Prompt responses from your customer service team to any negative post is a start. Utilizing platforms to engage with your audience is also critical. Gone are the days of grabbing that last minute lip gloss at the checkout counter. Sponsored ads and posts with links to purchase are the new impulse buy. Posting digital content with eye-catching imagery and tantalizing videos has gone from a “nice to have” to a full-on necessity in 2020.
With so much content at consumers’ fingertips, how can you make your brand and product stand out? It’s pretty simple. How your brand is presented on your product makes a BIG difference. It isn’t enough that your name is present, it has to look amazing. With distinctive on-product branding, your product can convey its unique brand story. Maybe it’s a story about superior user experience, or reliable performance, or a fun fashion-forward message. The more eye-catching your brand name looks in that photo shoot or boomerang posted to Instagram, the better chance you have of being noticed and ultimately purchased. When a 15-second spot on YouTube shows the interior of your SUV and the camera zooms in on the dashboard, wouldn’t it be best to showcase a superior name plate instead of printed woodgrain? The smallest of details can make the biggest impression.
Once you catch the consumers’ eyes, they’ll want to do more research on your brand and product offering and you’ve won half the battle. Get consumers engaged enough to do more research and then let your website, brand ambassadors, product reviews, and word-of-mouth advertising do the rest. Remember, it all starts with a product that looks great AND one that matches your brand message. If there is any level of disconnect there, consumers will move onto the next brand and you’ll be left wondering “What about me?”
Are you ready to take your on-product branding to the next level and get noticed in a sea of competition in a very cluttered digital world? We are experts in helping companies convey their brand value via on-product branding. We are excited to help you with your next project with our unprecedented product offering complemented by infinite textures and finishes. To speak to someone about how to enhance your product branding to match your brand value, please complete our form. We look forward to working with you!