Automotive Name Plates & Trim

Serving the automotive industry for over 30 years, LaFrance has supported the world’s most recognizable OEMs and tier suppliers with unmatched aesthetics. Our dedicated team of industry experts continuously develops new offerings to meet testing specifications, while surpassing competition with distinctive car emblems.

In a competitive marketplace, your brand is your differentiator. Advance your product with a variety of materials from electroform to aluminum auto trim.

Stand Out From The Competition



Showcase Your Story With Key Details

Automotive interiors are built like a living room – beautiful, functional, and distinctive to a family. Stand out with functional buttons, jewelry-like key fobs, backlit clusters, branded instrument panels, seatbacks, steering wheels, and much more.

Form Meets

Project harmony with car emblems that perform flawlessly.

Optimize Your
Supply Chain

Promote brand consistency throughout the interior.

Mid-Cycle Upgrades
With Ease

Enhance your brand without
rebuilding your design.

Match Brand Perception To Performance


Enhance your interiors with an industry-leading auto emblem manufacturer that is sure to find the right material and application to boost your brand.

See For Yourself

Get inspiration and ideas to jump-start our collaboration.

Request A Sample Package

A Collaborative Experience

The LaFrance automotive team works with you in an interactive creative process. Our industry specialists ensure a strategic approach for branding as accelerated as your innovations.



We will execute and enhance all of your creative goals.

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Ensure your needs are met from concept through production.

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We create a well-defined timeline to meet your production needs.

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Here’s What Our Customers Think

  • “LaFrance has been an ideal partner for Össur. Their great team has exemplified resourcefulness, creativity, and precision throughout the development phase – from concept to reality. Their attention to detail, quality, and pursuit of excellence is embodied in the components, which are proudly present on ÖSSUR's premium products.”

    Sindri Sigurdsson, Senior Industrial Designer, ÖSSUR

  • “Thank you for the excellent product quality and technical support LaFrance has provided for our project over the past year; very impressive and greatly appreciated. I am happy to recommend LaFrance to any brand or manufacturer.”

    Callum MacGregor, Managing Director, Cardiosport

  • “I have personally worked with representatives of LaFrance for about 12 years and in that time have found their team to be highly motivated, thorough, and supportive of our product needs. They express a true desire to help us achieve our goals for the look and performance of our products and are diligent with providing us a window into the latest technologies they are developing. I appreciate our partnership with LaFrance and the service they have provided to our hard goods product development team over the years!”

    Rose Fielder, Project Engineering Manager, PING

  • “I find the LaFrance organization to be a leader in creating a collaborative environment in which innovative thinking, customer needs, and solutions are done with great speed, efficiency, and quality. The consistency in their performance and quality align with the needs of our company.”

    Paula Donnelly, VP Advanced Product Development, Luxottica