Industrial Design &
Market Research

LaFrance’s industrial design team acts as an extension of each customer’s in-house design group. Together with our marketing team, we intensively study your brand strategy, growth projections, and target markets to create thought-provoking and inspiring designs.

With access to WGSN, the world’s foremost authority on trend forecasting, our designers are well-equipped to deliver innovative results. We utilize our extensive product offering to go beyond the limits with each design.

Unmatched Creativity


Unique Perspective For Unique Brands

Our designers employ a multi-faceted approach to design for differentiation by drawing upon their creative experiences with our wide range of industries.

Appearance Meets Performance

Well-versed in various material specs, our designers consistently create production-friendly name plate designs that are optimized for manufacturing efficiency.

design appearance

Material Exploration

Custom renderings and samples
are executed in a variety
of materials.

Collaborative Process

We interface from initial
concepts to 3D modeling to meet
your goals.

Brand Integrity

We are trusted to
adhere to your brand logo
guidelines continuously.

Unlimited Aesthetics

We understand your vision
and bring forth multiple
options to review.

LaFrance Case Study goodr

Case Study: Looking Good With Diverse Design Options

See how LaFrance helped eyewear company goodr match on-product branding with its unique
messaging and uber-colorful sunglass model designs.

Read Now

Our Creative Process


An Interactive Process Guaranteed To Meet Your Needs

It all starts with design. From hand sketches and line art to 3D renderings and models, we collaborate early in the initial packaging design phase. You’ll have access to multiple materials and finishes to determine which is best for your brand and budget.

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Here’s What Our Customers Think

  • “LaFrance has been an ideal partner for Össur. Their great team has exemplified resourcefulness, creativity, and precision throughout the development phase – from concept to reality. Their attention to detail, quality, and pursuit of excellence is embodied in the components, which are proudly present on ÖSSUR's premium products.”

    Sindri Sigurdsson, Senior Industrial Designer, ÖSSUR

  • “Thank you for the excellent product quality and technical support LaFrance has provided for our project over the past year; very impressive and greatly appreciated. I am happy to recommend LaFrance to any brand or manufacturer.”

    Callum MacGregor, Managing Director, Cardiosport

  • “I have personally worked with representatives of LaFrance for about 12 years and in that time have found their team to be highly motivated, thorough, and supportive of our product needs. They express a true desire to help us achieve our goals for the look and performance of our products and are diligent with providing us a window into the latest technologies they are developing. I appreciate our partnership with LaFrance and the service they have provided to our hard goods product development team over the years!”

    Rose Fielder, Project Engineering Manager, PING

  • “I find the LaFrance organization to be a leader in creating a collaborative environment in which innovative thinking, customer needs, and solutions are done with great speed, efficiency, and quality. The consistency in their performance and quality align with the needs of our company.”

    Paula Donnelly, VP Advanced Product Development, Luxottica