According to an article published by Forbes magazine, your company has 7 seconds to make a good first impression. In the time it takes the average person to yawn, an opinion has formed, judgments are made, and choices are decided. These decisions directly affect your brand and its future. With consumers experiencing consistent overstimulation, how can you capture the attention of your perpetually distracted target markets? Continue reading to learn 3 tips that can help you demand attention.
1) AUTHENTICITY IS CRITICAL
Don’t just say the “right” thing, actually do the right thing. Walk the walk and talk the talk. Consumers give their loyalty to brands with similar ideals. If sustainability is something you promote, then use recycled or recyclable materials in your product designs and packaging. Our recycled aluminum might be the perfect solution to showcase your commitment to the environment. If “truth in materials” is part of your brand and product messaging, then incorporate those materials into your products. If your product description boasts “metal branding” then don’t use plastic with chrome plating. Use real metal! Our electroform, stainless steel, aluminum, zinc, and machined product lines could be the ideal solution for your needs.
2) CUSTOMIZATION IS KEY
People like options and more than that, they like exclusivity. Imagine having a one-of-a-kind pair of sunglasses or a coveted 1 of 250 limited edition vehicle. Attract consumers by incorporating “Make Your Own” as part of your product offering. At LaFrance, our robust ability to color match while managing hundreds of SKUs within our accounts’ product branding portfolios allows their end consumers to select the perfect shade of cobalt blue to complete their unique product design. Implement serialization into your product branding with our etching capabilities to convey the exclusivity that consumers are willing to pay a premium for.
3) CONSISTENCY IS CRUCIAL
Premium. Reliable. Trusted. Innovative. Market Leader. As consumers we’ve all seen these words used to describe almost every brand we’ve come across. At some point, it almost becomes white noise. However, your brand message and buzz words are still a necessary evil. Quite simply, it’s your job as a designer and a marketer to look like who you say you are. Your air conditioner is “reliable,” but your name plate is peeling off; is that consistent? Your sound bar is “premium,” but the printed logo is missing a few letters; does that send the right message? Partnering with LaFrance as your product branding supplier is a step in the right direction. Utilize our vast product offering to not only create the right brand message but showcase it every single time.
To learn more about our process and our product offering, please complete our form below. We look forward to helping you make the best first impression in your marketplace.
Leave Comment