A Hidden Gem Revealed

Posted by LaFrance on Jun 17, 2021 7:30:00 AM

When most people think of rubber they correlate it to common uses in making tires, flooring materials, hoses, tubes, belts, gloves and other more industrial products. Did you know that rubber can also be used to make your consumer or commercial product stand out from competition? I know it might be strange to imagine, but it’s true! A rubber name plate, functional component, or piece of decorative trim can elevate your product design to the next level. Keep reading to find out what happens when the rubber meets the road in on-product branding!

Rubber has many characteristics that set it apart from some of our other product lines. With high resilience and varying durometers, your name plate is truly formable when made with rubber. It has lightweight, high-strength, and abrasion-resistant properties allowing you the flexibility to easily apply it to housing with curvatures. Achieve eye-catching aesthetics with a part that not only looks great, but has the ability to bend if needed.  

Create dimensionality and tactility with intricate textures that beg the consumer to interact with and experience. Similar to some of our metal product lines, custom textures can be incorporated into our rubber designs. Integrate textures into user interface components with raised graphics or background patterns to contrast with the smooth surfaces of your product design. Your power button or volume indicators have never looked, or felt, as cool as they can with rubber.  

Color is a tried and true method to create meaningful connections with end consumers. When Henry Ford first started making the Model T, he famously said, “You can have any color you want, as long as it’s black.” With our rubber offering, you can achieve multiple colors on a single part allowing you to speak to multiple target audiences and help those consumers tell their unique stories. In Henry Ford's era, black was the only thing to offer as companies focused on efficiency in their assembly line, but today’s consumer wants more. Variety is the spice of life and can be achieved with custom color-matching in our rubber line to allow your consumers to showcase their individuality.

Rubber name plates can support any industry from sporting goods to eyewear; this non-metal option is sure to perfectly convey your brand’s message. Producible in a rainbow of colors and a variety of sizes, maybe rubber is exactly what your upcoming product design needs. For rubber samples, samples of any of our other product lines, or to speak with one of our industry experts, please complete our form. We look forward to working with you!

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Topics: Materials, Branding and Materials, Marketing, Branding, Rubber

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