A History of Branding for 75 Years

Posted by LaFrance on Sep 9, 2021 6:45:00 AM

Since you found our blog, that means you’ve likely perused the rest of our site. If you did, then you’ve noticed we support product brandingdecorative trim, and functional components for companies ranging from global leaders to startups across a myriad of industries. Since 1946, we’ve had the honor and privilege to be part of some of the most iconic products in history. From supplying millions of name plates and knobs to RCA for their televisions in the 1950s to hundreds of millions of Motorola logos for their RAZR flip phone in the early 2000s, it’s safe to say we’ve seen it all. We’ve even supplied zinc logos for Piper Aircraft’s models Aztec and Aztec B in 1961, which you can still see on their vintage airplanes today! 

Given our 75 years of consumer and industrial product experience, LaFrance is well-equipped to not only meet, but exceed your expectations. We strive to form long-term relationships and earn the right to call ourselves your branding partner. If you need design or engineering assistance, we’re here to help. If you’re not sure which material or adhesive will work best on your product as you take it into a new environment, we’ve got you covered. We do the hard work, so you can sleep easily knowing your brand is protected as it enters the marketplace.  

Since 1946, our customer-centric approach has helped us endure many highs as well as a few lows. We’ve learned resilience and how to structure ourselves to meet your results. As the global landscape continues to shift, we’re poised to adapt as needed. We’re proud that many industry leaders view us as a trusted partner. As we pause to celebrate our first 75 years, we can’t help but look toward the future. We are excited to see where the next 75 years will take us. We cannot wait to form more relationships and earn your trust. We’d appreciate you taking a minute to complete our form below so we can learn more about you. We’re ready to start another exciting chapter in LaFrance’s history and we want you to be a part of it! Are you ready to get started?

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Topics: Manufacturing, Branding and Materials, Marketing, Branding, Brand, Engineering, Decorative Trim, Services, Name Plates/Logos, Design, Functional Components

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