CES 2023 – Top Trend: Illumination

Posted by LaFrance on Feb 2, 2023 6:09:00 AM

As many in the design world are aware, just a few weeks ago CES 2023 (Consumer Electronics Show) took over Las Vegas, Nevada for another year of showcasing the newest and most innovative technology hitting the marketplace for 2023.  

The world’s biggest brands from the automotive industry to electronics, home appliances and more came together under one roof to showcase to designers and consumers alike their most innovative and exciting product releases. CES describes themselves as “the most influential tech event in the world — the proving ground for breakthrough technologies and global innovators.” With over 3200 exhibitors, their claim is no exaggeration.  

At LaFrance, exploring CES supports our continuous effort to understand and apply innovative branding strategies for our customers. Keeping a pulse on what is new and unique helps us provide valuable design recommendations to the wide array of industries we support. As always, this year’s CES show provided many innovative, attention-grabbing trends, including one that LaFrance specializes in: Illuminated Branding.   

Now more than ever, we are seeing illuminated design aesthetics utilized in a multitude of industries. Featured on applications such as front grills of freight trucks, car interiors, refrigerator buttons, and more, these industries understand the importance of illuminated design innovation. Backlit aesthetics can enhance product touchpoints and support your brand story in an innovative and technologically-advanced way.  

Illuminated on-product branding and trim gives your product designs the visual boost needed to stand out from competition. Since 2019, LaFrance has supported RAM trucks with an illuminated cluster badge. This award-winning truck stands out in the market with superior interior branding and has received countless positive reviews for the cabin’s interior, forcing their competitors to take notice and action. These positive reviews prove even the smallest features can make a big impact.  

As highlighted in previous blogs, our backlit designs are entirely customizable. Choose from our various metal and non-metal product lines to create your unique piece that will make an impact on customers and shine light on your brand. For a premium aesthetic, electroform with molded plastic is an ideal way to elevate your brand. For material flexibility while still maintaining backlit capability, our rubber product line is a great option. Many of our materials like aluminum, stainless steel, and metal letters can be combined with different plastics to create a one-of-a-kind design whose wow factor multiplies tenfold when brightened. 

CES demonstrates the impact on-product branding can have on the purchasing decisions of a consumer and the perception of a brand. Premium materials and finishes can elevate a brand signature exponentially. The smallest details truly make the biggest impact. How will you impact your brand perception with illuminated branding in 2023?  

Complete our form below to request samples of our illuminated branding capabilities and light your way to innovative branding concepts to come!

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Topics: Materials, Branding and Materials, Branding, Trends, Backlighting

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