Imagine this scenario and see if it applies to you. You’ve got great brand awareness and recognition, your target consumers love your products, and your growth in untapped markets is resulting in your company being well on your way to global dominance within your marketplace. What more could you ask for? What more can you do? The answer is simple - don’t rest on your laurels. Anything from your competitors’ growing strength to consumers’ declining loyalty can put a dent in your position. Great brands who stand the test of time and weather any storm do so by reinventing themselves. This can be done in so many ways. Continue reading to learn how LaFrance can help you stay relevant with some innovative materials, processes, and treatments.
SEEING THE LIGHT WITH ILLUMINATED BRANDING
Everyone has probably dreamed of seeing their name in lights but most of us never turn that dream into reality. However, you can help your company achieve that “fame” with your design. If your product has existing electronic elements, why not take advantage of the wiring and highlight your brand name too? According to VW’s Design Director, “Light is the new chrome and brands are using LED lights as a way of adding accents to car designs.” With our broad range of materials, we combine our metals and plastics to create custom name plate designs that can make your logo shine. This not only sets you apart from competitors, but actually puts you in the spotlight, both figuratively and literally.
CUSTOMIZATION IS CLUTCH
Most people like to feel special, right? Exclusivity or perceiving that something was created just for you is such a nice feeling. That perception results in sales. How do you create that feeling? Perhaps it’s by offering a limited edition color option or maybe it’s by serializing a name plate or trim piece to show your customers they are 1 of 1000 people to own a special edition design. At LaFrance, we can help you create that exclusivity with colors, etching, and combinations of materials and finishes. We have limitless customization methods to help you tell your exclusivity story.
BRAND CAN BE YOUR BIGGEST COMPETITIVE ADVANTAGE
Remember that no matter what your product looks like, where it sells, or how much it costs, your brand is a fundamental element to your success. Investing in your brand with distinctive on-product branding shows your attention to detail. Knowing that how your brand is represented on your products makes a difference will be critical to not only the growth of your brand, but the success of maintaining its value and growing it. At LaFrance, we understand the value of your brand and will work with you on how to best represent it on your product to ensure it meets your aesthetic, mechanical, and budgetary goals.
Are you ready to start differentiating your brand? To speak with one of our industry experts or for more information on a particular material or finish, please complete our form. We look forward to collaborating with you!
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