Eye-catching prisms, reflective sunbursts, and dramatic color shifts. Sounds like the intro to the next great science fiction movie, right? The reality isn’t far off for one of the top design trends of 2023 -holographic innovation. Elevate your product’s value with holographic design features that will launch your designs into the stratosphere! All puns aside, we at LaFrance are no strangers to the ebb and flow of trends in the on-product branding design world. With trends consistently evolving across industries, materials, and finishes, we have a solution for any design idea that comes our way – and then some. Continue reading to learn how holographic innovation can elevate your brand to the next level!
STAY ON TREND
Holographic design trends have infiltrated a wide array of industries and aren't forecasted to go away any time soon. We most often see the striking reflective prisms of holographic on-product branding within the electronics, cosmetics, and eyewear industries. These industries, and many others, have elevated their designs to stay on trend and speak to a more futuristic and cutting-edge brand story. Whether that is the top of a makeup compact, a badge on a surround sound speaker, or an emblem on the side of a pair of trendy sunglasses; the possibilities are endless with holographic on-product branding.
EVOLVE WITH THE DIGITAL AGE
Digital readability is an often-overlooked aspect that greatly affects consumer purchasing decisions. With brick-and-mortar retail shopping on the decline, consumers often get their first product impressions from what they experience while shopping online. Holographic designs with their ombre color shifts and light-bending features are as equally eye-catching digitally as they are in person, a characteristic that cannot be said for all on-product branding design choices. Leveraging your brand for all consumers, in person and online, with holographic innovation is a sure way to boost sales and brand recognition.
CATCH CONSUMER ATTENTION
In the world of on-product branding, what catches a consumer’s eye drives their purchasing decisions. Ensuring your on-product branding stands out is critical to leveraging your brand identity in the marketplace. With holographic designs, finding the right combination of material, texture and light reflectivity is key. The more eye-catching your badge or name plate the more eye-catching your brand becomes. Holographic designs allow for a multi-angled consumer experience. Viewing a product from any angle allows for your holographic badge to shift colors and dazzle the consumer. While traditional branding designs have their place and are impactful, holographic innovation takes your on-product branding to a whole new level.
Whether you’re looking to impress with a new holographic accent piece or elevate your current name plate, we’ve got you covered. For more information on how you can embrace this exciting trend, please complete our form below. We can’t wait to hear from you!