Whether you’re an adhesive supplier, a packaging company, or a brand management firm, potential clients weigh many options before deciding suppliers for their next project. No decision is made lightly, especially in these unprecedented times with microchip shortages, supply chain bottlenecks, and shipping port shut downs. Knowing that your selection can affect your product launching on time and within budget only adds to the stress. With all these unpredictable outside factors, how does anyone make these types of business decisions, specifically when it comes to on-product branding?
The question seems simple, but the answer is far more complex. The determining factors in deciding on a branding supplier are likely to be different depending on who you ask in your organization. Designers love a supplier who understands their vision and offers multiple solutions. Engineers gravitate towards reliability and a partner with a proven track record. Supply chain managers typically let their decision be most influenced by the supplier offering the lowest price. In the end, most companies have a decision-making group made up of individuals, each with some level of power and authority to add their proverbial horse to the race. Most times it isn’t the supplier who offers the lowest price that wins. It’s usually a supplier that has a mix of many factors that everyone (or at least most) agrees should be trusted with the business. This makes being a well-rounded supplier so important.
At LaFrance, we focus on developing relationships with the accounts we support. We do our best to understand our accounts’ results and create strategic plans to meet and exceed those results. Our vast material product offering, finishing options, and texture library is a designer’s dream. Our technical ability, attention to testing parameters and durability requirements, plus our capability to design for manufacturing, lightens the load on the engineers we work with. Our understanding of how to effectively engineer designs that allow for the most efficient processing ensures we offer the best price we can for the consistent high quality we provide. Just like suppliers aren’t selected based on one criteria, we don’t focus on just one element. We zero in on all of our accounts’ results and do our best to balance and manage those results to create something special every time.
In these uncertain times, rest assured that LaFrance is ready to supply your name plates, decorative trim, and functional components with the highest quality, so your brand perception is never compromised. To learn more about how LaFrance uses the creative process to bring your design from concept through to production, please complete our form below. We look forward to designing with and manufacturing for you!
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