As winter reaches its peak and the world turns its eyes to the snow-draped peaks of northern Italy, the 2026 Winter Olympics - Milano Cortina 2026 - is in full swing. From February 6th to the 22nd, more than 2,900 athletes from over ninety countries are competing across 116 events in disciplines that embody speed, strength, and precision on both snow and ice.
This time of year, is not just about celebration - it is about preparation, perseverance, and performance in the face of extreme elements. It is the same spirit behind Oakley’s AURA Collection; a stunning range of eyewear, helmet designs, and winter apparel released just in time for the Olympic season. Featuring a striking iridescent color-shift finish, the Aura pieces capture the dynamic energy of elite winter athletes, blending hues that reflect motion, light, and the intensity of competition.
At LaFrance, we are proud to support athletes with performance-driven wearable elements that elevate both function and style. Our electroform badges - applied to Oakley sunglasses and ski helmets - do not just represent premium craftsmanship, they embody the pursuit of excellence that defines Olympic competition. Through meticulous electroform detailing, we help bring visual distinction and brand storytelling directly to athlete wearables that perform under the harshest winter conditions.
Whether carved by a downhill skier slicing through fresh powder or a snowboarder flying through the half-pipe, the Olympics are a stunning reminder of athletic commitment and the technology that supports it. At LaFrance, we are honored to play a part in that story -supplying durable, high-performance badges that complement elite gear on the world’s most iconic winter stage.
As the medal count climbs and fans around the globe cheer on their favorite athletes, LaFrance remains committed to celebrating every moment of winter sport excellence - from the slopes of Cortina to the arenas of Milan and beyond.
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