Investing in Our Brand
Things might be looking like they have had a bit of an upgrade around here- that’s because they have. We are overjoyed to announce the launch of our newly designed website. Our website is much like your product, an extension of our brand. As a branding company, we feel it is important that our messaging matches our mission.
Beyond a blog, our updates include changes to our navigation and resources and additions to our history and offerings. The new look also features a fully responsive layout to explore no matter the platform. Check out our timeline located on the “Our Story” page to see how LaFrance has evolved over the years, or venture to the “Sustainability” page to learn more about our efforts to limit our carbon footprint and keep our employees safe.
You will notice we divided our capabilities into product types, materials, and industries. This allows us to show the functional and decorative components we create beyond a standard name plate, as well as the various materials we offer, and the myriad of industries we serve. Gather inspiration for your next project as you explore our pages.
When we decided to take on recrafting our website, we had to put ourselves in our customers’ shoes. We needed to update our messaging, update our photography, and most importantly update our site flow to ensure that users could get from one page to another without missing the essentials. We needed to think about who was visiting our page and how efficiently we could answer their questions. Our goal with this new upgrade was to provide our visitors with an easy way to discover our products and services. We hope you appreciate these changes as much as we do and find ease in getting your questions answered, whether those questions be about our products or our company.
In between each new facet and page of our site, you gain an understanding of our company and our values. Upon entering our site you’ll notice a new and innovative look to serve as a reminder to our customers that we are keeping close attention to new trends. As you bounce from page to page you feel the consistency to represent our consistent delivery in reliable customer service. In addition to innovation and consistency, we pride ourselves in our quality product offerings mirrored by our high quality images and overall site structure.
Every inch of our digital extension was carefully crafted much like our products, because we understand it is in the details that define us. Want a closer look at the details? Request a sample package to unlock what we’re all about.
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