Manufacturing for Start-Ups and Established Brands

Posted by LaFrance on Sep 2, 2020 11:37:08 AM

Does “Oh, you’re just a start-up?” sound familiar?

  1. If you’re a company just starting out, you’ve likely heard the dreaded words “call me when you get a little larger…” or something to that effect. What happened to helping the little guy get a leg up? In today’s world brimming with entrepreneurial spirit, manufacturers, design firms, and product builders should be welcoming these smaller start-ups with open arms. After all, Apple was started by college dropouts who built their first machines in a garage, Amazon also began in a rented garage as an online bookstore, and Dell started out in a freshman’s college dorm room. I bet a bunch of companies wish they’d helped those guys out!  

    At LaFrance, we pride ourselves on being structured to support both the fully established companies AND the new kids on the block. Our production facilities are equipped with the flexibility and capacity to support high-volume demand and small production runs efficiently with precision. We recognize that not all companies are huge conglomerates from Day 1 and therefore might not have the big volumes other manufacturers only want to deal with. While we do have minimum order quantities, we do our best to work with you to find solutions that are mutually beneficial and we hope by doing so, we’re establishing a life-long business partnership. 

    Do you want to hear something wild? It isn’t just start-ups that have smaller volume. What about the big guys who want to do low-quantity runs to help their customers obtain limited, “special” offerings? Something that conveys exclusivity means exactly that - there are not a lot produced - which means small volume. LaFrance loves working on those types of projects too! The detail and craftsmanship that goes into special edition projects is so exciting to bring to life. Have you ever wanted to launch a limited edition color to meet a specific finish trend your market wants? That’s no problem for us. Would you like to introduce a special edition product to help commemorate and celebrate a milestone? We’ve got you covered there too. These are just some examples of how larger, established brands continuously create special moments with their customers via help from LaFrance. 

    Today, more than ever, the idea of doing all you can to establish and grow brand recognition should be at the forefront of everyone’s mind. Whether that’s done with an eye-catching name plate, distinctive piece of decorative trim, or a functional component, we should all remember how big an impact these seemingly little details have. Arguably, we all feel like we’re working from our garages, some literally, trying to make something great happen. Come one, come all - we’d love to start collaborating with you to help bring your product designs to fruition whether large or small. There’s no time like the present to get started!

    Fill out our form to talk with our industry experts so you can establish or enhance your brand today!

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Topics: Manufacturing, Branding

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