Attributes of specific materials aren’t common knowledge, but if you work for an on-product branding company that uses a variety of materials, then you can become a bit of an expert. At LaFrance, we love technical challenges because they push us to discover new materials, new processing methods, and new finishes which helps us remain product line leaders in on-product branding.
We’d love to share a few secrets we’ve learned about aluminum over the years. You’re probably thinking, “Aluminum, what’s so great about aluminum?” Well sit back, relax, and enjoy the read!
1) Aluminum Offers Unmatched Brushed Aesthetics
Whether you’re in the market for a timeless horizontal-brushed finish or a classic radial spin, aluminum is the perfect solution to meet your brushed aesthetic needs. Differentiate your product design even further with selective brushing. This combination of various brushing angles and contrasting polished areas create a truly unique look.
2) Aluminum Creates Eye-Catching Surface Level Changes
Aluminum is perfect for showcasing depth or the appearance of depth. Give your consumers a tactile experience with an intricate embossed pattern or subtle puff ink on the top surface. Regardless of what your product design calls for, varying surface level changes truly shine in aluminum.
3) Aluminum is a Jack of all Trades
Did you know that aluminum can be processed in a ton of ways? Formed, embossed, coined, and machined are just a few of the ways we work with aluminum. Depending on your part design, tolerance requirements, and assembly to your housing, we work with your designers and engineers to recommend the right processing solution for your branding and trim to meet your needs.
4) Aluminum is Recyclable
Okay technically this isn’t really a secret since 75% of the world’s soda cans are made of aluminum and pretty much everyone knows those are recyclable. However, we can utilize our special recycled aluminum to create a sustainable name plate or trim component to help you convey your commitment to sustainability. Now, more than ever, consumers are gravitating towards brands who not only say they’re committed to protecting the environment, but actually walk the walk.
5) Aluminum’s Material Characteristics are Pretty Spectacular
Imagine a material that is both lightweight and high-strength and is also corrosion-resistant. Sounds pretty amazing, doesn’t it? Well, that’s exactly what aluminum is. Our aluminum is available in a variety of thicknesses and finish options ranging from standard to high polished. Our engineers are well-equipped to recommend the right material thickness and finish depending on your needs.
6) Aluminum is Authentically Metal
We are in an age where faux anything is often preferred. However, when it comes to product branding, genuine is the name of the game. If you’re trying to convey that your brand is authentic and trustworthy, then you can’t use a material that looks like a metal, it needs to actually be metal! You need to look like what you say you are. Fortunately aluminum can help you do that. This true metal is popular in the appliance, electronics, and golf industries for that very reason. It provides the appropriate durability and has remarkable finishing capabilities. Our anodized aluminum offers a metallic coating that allows the base metal to shine through. Differentiate your brand in the marketplace place without compromising your authenticity.
If you’re searching for a branding solution that works for you, maybe aluminum is the answer. Or maybe it’s one of our other product line offerings. Regardless, we are here to help. For samples, or to speak with one of our industry experts, please complete our form. We look forward to working with you!
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