The LaFrance cosmetics team specializes in enhancing your beauty product packaging by creating distinctive name plates and trim pieces with stand-out style. For the past ten years we have provided top plates, accent pieces, cap inserts and fragrance charms to some of the world’s top beauty brands.
The cosmetics industry traditionally relies on in-person product experiences, and LaFrance understands that brands are now challenged to showcase themselves in an expansive virtual marketplace. Consumers may be shopping more online, but they are accustomed to sampling beauty products in stores, handling product packaging, and experiencing tangible results as they consider their purchases. Thus, convincing online shoppers that your product will meet their expectations once it is delivered to their door is imperative. From makeup tutorials and try-on filter apps to whatever digital beauty shelf or social media platform a product appears on, your brand must look great to those who want to look good themselves.
LaFrance helps cosmetics brands optimize packaging, improving perceived product value and inspiring purchases. We will work with your designers, engineers, and sourcing professionals to ensure that your product is ready for its close-up. While the cosmetics industry utilizes all our material offerings, the following are popular for obtaining beautiful on-product branding:
SHEET PLASTIC
Cosmetics brands want to out-shine their competition, and sheet plastic offers aesthetic and functional advantages that are far superior to a printed label. This low-profile, durable material can pack a lot of appeal, speaking speaking to your brand’s identity and showcasing seasonal trends. With our high-resolution graphic capabilities, small stroke widths are achievable for ultra-thin copy and intricate patterns. Reverse printing creates an illusion of depth, and dimension can be maximized with urethane doming to add volume and magnify design details. Sensorial selling enhances the consumer experience, so incorporating unique visual and tactile elements is a great way to distinguish your brand. Sheet plastic finishing options like the mirror shine of chrome ink, dimensional puff ink, soft feel coatings, and custom glitter patterns, all work to catch a consumer’s eye, while offering desirable tactile experiences.
ALUMINUM
Aluminum’s metallic surface has innately attractive aesthetics, a truth-to-material look that many cosmetic brands desire. Yet a wide range of finish options like puff ink printing, anodizing, transparent, opaque and iridescent paints, brushing, and diamond cutting, allow for endless ways to optimize aluminum’s inherent premium appearance. Design features include 3D forming and embossing, through holes, coining and machining. Dimensional elements like facets and quilting can be achieved with embossing. Name plates and decorative trims can be formed to fit the curves of a bottle. Selectively brushed custom finishes and patterns can add eye-catching contrast and movement to surfaces. For added bling, the effect of reflective, sparkling “rhinestones” can be created with machining. And, as more cosmetics brands prioritize sustainability, we offer recycled aluminum to support their environmental goals.
STAINLESS STEEL
Stainless steel is embraced by the cosmetics industry for its combination of high-end aesthetics, durability, and cost-effectiveness. Design value can be maximized with stainless steel’s full and partial etching capabilities. From fine-etched, delicate decorative patterns, to fully etched through holes, subtle dimension can be added while maintaining a sleek design that integrates seamlessly into compacts, caps, or palettes. Additional dimension can be obtained with embossing and dimensional inks. Plating, PVD and paint finishes offer endless color options. Strong and durable, it can withstand daily handling, offering an uncompromised appearance throughout product usage.
For samples, more information on the materials and finishes we think are best for the cosmetics industry, or to speak with one of our industry experts, please complete our form. We will work with you to create unique cosmetics branding that will help inspire purchases and build trust in your products.
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