Popular Branding Materials for the HVAC Industry

Posted by LaFrance on Aug 27, 2021 8:38:29 AM

With over 60 years of working with HVAC brands, LaFrance now supplies 90% of the HVAC industry in North America with name plates. We help create quality emblems that look as good as the innovative product performance this industry promises. The impacts of the pandemic have created new opportunities in HVAC and installations are on the rise. More than ever, brands are being compared, as both residential and commercial consumers are upgrading their systems. People are spending more time at home, which has inspired home renovations and more attention to consistent comfort. Commercial properties are updating their systems, seeking better air quality and overall healthier environments. Consumers need to trust that their systems are going to perform well and are built to last.   

We will work with your designers, engineers, and sourcing professionals to ensure your HVAC emblems enhance your designs and speak to your product performance. Here are the top materials used in the industry and why they are valued by our HVAC customers. 

PLASTIC 
Exterior HVAC product emblems are exposed to harsh conditions and must endure the extreme elements as well as the systems that perform in them. Combined with our UV clear coat finishes, plastic offers increased durability for exterior applications. With molded-in mounting options, our plastic name plates and bezels offer ease of assembly and part adherence that is not compromised by inherent challenges like system vibrations or changing temperatures. The diverse design aesthetics available in plastic include 3D shapes, custom textures, opaque and transparent materials, chrome plating, painting and reverse-printing. With a variety of options to choose from, your built-to-last plastic emblem can look as attractive as it is strong.   

ALUMINUM
Corrosion-resistant aluminum is another material that is coveted by the industry for its durability and premium aesthetics. A wide range of finish options like puff ink printing, anodizing, transparent, opaque and iridescent paints, brushing options, and diamond cutting, allow for endless possibilities. Design features include 3D forming and embossing, through holes, coining, machining, and built-in mounting options that allow for optimized industrialization. Custom finishes and patterns can be achieved with our selective brushing technology. For a sleek-meets-industrial appearance, aluminum can offer the combined contrast of high polish or gloss paint finishes with brushed surfaces. If sustainability is a priority, our recycled aluminum material is the perfect solution to support environmental goals.  

MATERIAL COMBINATIONS
Combining aluminum and molded plastic can be another way to achieve both aesthetic and functional goals. A 3D formed or embossed aluminum emblem on a plastic backplate with molded-in mounting studs has both dimensional design features and allows for an efficient application process. Insert an aluminum name plate into a high-shine, chrome plated plastic bezel, or frame it with a textured plastic surround for material and finish contrast. You can also utilize urethane doming to add depth, volume and increased durability. 

For samples, more information on the materials and finishes we think are best for the HVAC industry, or to speak with one of our industry experts, please complete our form. We will work with you to create distinctive, durable and attractive HVAC branding that will help differentiate your products. 

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Topics: Branding and Materials, Marketing, Branding, Brand, Aluminum, Combination, Plastic, HVAC

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