Popular Branding Materials for the Sporting Goods Industry

Posted by LaFrance on Aug 12, 2021 7:15:00 AM

Teamwork makes the dream work! Where are we going with this? You guessed it - our impressive material lineup coupled with our extensive sporting goods industry knowledge makes the perfect team to enhance your product and win over consumers.

At Lafrance, we understand how large the sporting goods industry is and the vast product lines it encompasses. You wouldn’t use the same materials to make a stationary bike as you would a cooler, so why should your on-product branding be any different? Hint: it shouldn’t. Our team of industry experts is sure to help you find the best material for your next project. In fact, they’ve gathered their favorite and most popular materials to help give you a glimpse of our unprecedented product offering.

ALUMINUM
Delivering authentic aesthetics and sending consumers a truth in materials brand message is where aluminum shines. In addition to polished name plates and decorative trim, our aluminum technology allows for selectively brushed aesthetics giving your product a beautiful finish. Aluminum can be formed, embossed, coined or machined, giving you both functional and aesthetic flexibility. We understand that needs and goals vary from project to project and aluminum offers a range of options. Did we mention that aluminum can also be sustainable? Speak to your consumers’ environmental values with our recycled aluminum and improve your brand perception.

RUBBER
Lightweight, durable, and abrasion-resistant properties are essential to the sporting goods industry. Therefore, they make the cut into our list of popular materials! Perfect for sports equipment such as a lacrosse stick, rubber not only brings visual and tangible tactility, but it’s also producible in a rainbow of colors. One color isn’t enough? Not a problem. Our precision color matching also allows for multiple colors on a single part. Use this flexible material to match your product’s performance and knock out the competition.

STAINLESS STEEL
Another earth-friendly material that is easily recycled has joined our list but for many other reasons. From its corrosion resistance to its sleek and modern aesthetics, stainless steel is undeniably versatile . Bring depth and dimension to your ping pong paddle or exercise equipment through etching, forming, and embossing. The possibilities are truly infinite to enhance your product.

Want to discuss these advantages with one of our industry experts or want to get your hands on a few samples? Please complete our form. Let us help you succeed; after all, there’s no “I” in “team.”

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Topics: Branding and Materials, Marketing, Branding, Brand, Aluminum, Stainless Steel, Rubber, Sporting Goods

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