Product Branding for High-Heat Environments

Posted by LaFrance on Jan 5, 2023 2:36:01 PM

Hot, hot, hot! Make a grill mark with your on-product branding that will stay with your consumers for years to come.  

Within the grill industry, differentiation is key. With many top-tier competitors, on-product branding can be the deciding factor for a consumers’ purchasing decision. Whether your consumers are looking for a dependable backyard grill for their next family cookout, one to bring along on their next camping adventure, or a luxury cooktop to flex their culinary skills, your grills tell a story at every touchpoint and deserve elevated branding options to match.  

A factor unique to the grill industry is the durability requirements for on-product branding to be able to withstand high temperatures. Where brands may have been limited in the past with options for colors, materials and finishes at extreme temperatures, LaFrance offers durable badges without compromising your goals for aesthetics or performance. We understand that the smallest details truly make the biggest impact, no matter what the product application. Our goal at LaFrance is to help you leave the most impactful and lasting impression on your consumers with every single grill badge. 

Through extensive research and development, LaFrance has refined our branding capabilities to have both aesthetic appeal and superior durability in high-heat environments. With the ability to provide next-level endurance along with elevated aesthetics and design, our badges can help your grills stand apart like no other. We offer a wide variety of design capabilities utilizing materials like zinc and aluminum, as well as specialized finish and attachment options to support the life of your product and your brand signature overall. 

As consumers, we experience on-product branding daily. In our kitchens, in our cars, almost everywhere we turn. But what makes a product stand out? What makes a consumer say, “I want that brand over this one?” At LaFrance, we understand that on-product branding is a key influencer in consumers' brand perceptions and purchasing decisions. Our high heat emblem capabilities are a small part of LaFrance’s breadth of design talents. With over 75 years of branding and decorative trim expertise, LaFrance offers innovative solutions to increase your perceived brand value and complement your product design. We work with brands across a wide range of industries to help bring their best branding foot forward to their consumers and leverage their brand value at every angle. 

Are you ready to exceed your consumers’ expectations with innovative high heat branding? Request samples with our form below, we look forward to hearing from you!

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Topics: Zinc, Materials, Branding and Materials, Marketing, Branding, Brand, Aluminum, Decorative Trim, Name Plates/Logos, Functional Components, Finishes, Textures

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