Have you ever wondered why artists sign their work? The 3 main reasons are: (1) artistic tradition, (2) to claim their work and signal its completion, and (3) to increase their artwork’s value. An artist’s signature is their calling card and without it, it’s difficult to know who should receive credit, almost impossible to establish any type of loyal following, and might imply the piece is not finished. Now think about on-product branding. Imagine if a product left the manufacturer’s facility without a name plate, emblem, or logo. Consumers would wonder, “Who made this?” and “Was this assembled correctly, does it have all the components?” and “Since I’m not sure who made it, how much is it really worth?”
The idea that product branding is to a product as an artist’s signature is to an artwork is intriguing. This obvious similarity deserves a deeper look. If you’re managing a brand, what value do you get when you put a prominent emblem on your product? What’s the return on investment? For the remainder of this blog, do your best to think about product branding as a signature of your brand, not just a component. Listed below are the values and returns you can get if you invest in your brand’s signature. Remember your brand signature:
- Serves as a compass that guides your brand story and business results- Reflects how your products stand behind everything your company stands for
- Should stand out proudly to convey that your products are the best
- Boosts your brand consistency
- Is displayed prominently for loyal customers to know what they’re getting
- Leaves no doubt about the authenticity of your product
- Symbolizes the pledge to your customers about the positive experiences they’ll have when using your product
- Establishes brand awareness to potential customers
- Signifies your product is complete and that there is much designer and company pride in its creation
You will always put your name on your product, just like an artist always signs their work. Your brand’s signature is a fundamental element to your product design and a huge asset when it comes to influencing purchasing decisions. How you sign your product matters greatly. If printing your name or using cheap materials does not properly reflect what your brand stands for, then consider using LaFrance to help you convey the right message with three dimensional name plates and trim pieces. Our vast offering of materials, colors, and finishes is at your fingertips. Our teams of industry experts can help you navigate to ensure the end result meets all your needs.
Are you ready to sign your name the right way? Contact us today by completing our form below. We look forward to making beautiful “art” together.
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