Pop quiz! Which industry is the go-to for trends, innovations, and inspiration? If you’ve said banking or insurance, you’ve been eliminated from the game. However, if you’ve said automotive, please pass go and collect $200! If everyone’s watching automotive, what are they seeing? The answer is simple – LIGHTS! With many electric vehicles rolling off OEM assembly lines, how will brands differentiate from competition, especially when EVs eventually become the standard? Continue reading to see how brands are standing out and how this trend has begun to influence other industries.
Define Your Brand with Brilliant Details
Tell your story of innovation by incorporating lighting to key touchpoints. Utilizing illuminated branding and trim can give your product designs the visual boost needed to stand out from competition. Since 2019, LaFrance has supported RAM trucks with an illuminated cluster badge. This award-winning truck stands out in the market with superior interior branding and has received countless positive reviews for the cabin’s interior, forcing their competitors to take notice and action. These positive reviews prove that even the smallest features can make a big impact.
Complement Trailblazing Technologies with Innovative Badging
Taking cues from automotive trendsetters, illuminated designs are beginning to pop up in the motorcycle, off-road vehicle, construction, and appliance industries. Seen on front grills, headlamps, refrigerator buttons, and more, these industries understand the importance of design innovation. With an emphasis on sustainability and circular manufacturing, brands want to showcase their commitment to the environment in a visual way. Use backlit branding to enhance product touchpoints and support your brand story. Ensure your consumers understand your values. Take your product to the next level and present your brand in an utterly unique way.
Let the Creativity Begin
If you’re not sure where to start, don’t worry. Our engineers will work closely with your design and engineering teams to ensure we not only meet your aesthetic goals, but that the functionality and product performance are never compromised. Use the existing electronics and light source within your product design, and we’ll supply the name plate or trim piece that connects to it. Choose from a combination of metals and plastics to make an impact and launch your brand into the spotlight. Complete our form and one of our industry experts will be in contact to help take your concept into illuminated reality. Let’s flip the light switch together!
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