Rebranding is This Year's Resolution

Happy New Year! Goodbye 2021 and hello 2022!! Many of us are looking forward to the opportunity to reset and refresh our personal lives. The difficulties experienced in 2020 and 2021 have taught us many lessons. Perhaps the most important is that it’s foolish to think “I’ll wait until next year. Next year will be better because it has to be better than this!” Consider a shift in thinking. What if we don't tie our "resolutions” to a new month or a new year, but rather act when needed to get the results we want? Why wait until the new year to get organized or sign a gym membership? Similarly, think about a shift in your business mindset too. Is January the only time we can consider revamping our brand messaging or identity? Is it smart to wait to connect with our target audiences? 

At LaFrance, we revamp and adapt as needed. We set results throughout the year and create structures to achieve them. Our family of employees recognizes when they need to adjust, take a timeout, or reassess to gain momentum towards what is best for our brand and in turn, our company. We don’t wait for the confetti to fall and champagne to be poured, we stay focused every day of every week of every month of the year to meet our accounts’ needs. We work hard and stay disciplined to make sure the product branding, decorative trim, or functional componentry we’re supplying for your product is on time and of the highest quality.  

We embrace the challenges that a complex job brings, whether we face it on January 1st or June 15th. As we move into our 76th year, we’re renewed with a sense of purpose. We look forward to continuing on our path towards excellence. We look forward to helping all brands achieve their results, whether you’re a start-up or celebrating 100 years! Are you ready to bring your branding concepts to life? Are you excited to create something tangible from that sketch of a decorative trim piece? Are you eager to see and feel how incredible your switch or button can be? Complete our form below and one of our branding experts will be in contact. Let the collaboration begin!