Happy New Year! In 2021, it is uniquely a get-rid-of-last-year sentiment, but one often dreaded tradition remains the same: the ball barely drops before we are asked the question... “What are your New Year’s resolutions?” After the first sip of champagne, does anyone ever ask, “What are your New Year’s passions?” What do you love to do? What kind of environment do you love to be in? What kind of people do you love to be around? What excites you and inspires you?
80% of New Year’s resolutions fail because they are not inspired by our true desires. This is because many people list resolutions that come from their minds, not their hearts. In 2020, more than ever, most of us contemplated how we live our lives. We reflected on how we utilized time in the past, embraced unique uses of time during the pandemic, and imagined how we want to live in our Covid-free future. William Penn famously said, “Time is what we want most, but, what we use worst.” We can probably all agree that after experiencing 2020, we will do our best to prove him wrong.
Professionally or personally, it’s easy to imagine the reasons our goals won’t come to fruition. However, passion-driven persistence helps us replace negative thoughts with something positive we choose to create. For example, despite the challenges of growing the LaFrance business, our founder, Joe Teti never appeared fearful. That’s because he gave attention to what inspired him, not what scared him. From facing obstacles to implementing ideas, Joe never thought “Can I do this?”, he thought, “How can I do this?”
Passion is fuel that powers us through when we truly want something. Think of the times when passion propelled you, when nothing stopped you from achieving a goal for yourself, or in helping someone else. Now, think about people you know, and the difference between those who are stifled by fear versus those who push it aside in pursuit of their passions. People who play it safe aren’t as enthusiastic and excited about their lives as those who go for it.
At LaFrance, we’re passionate about plenty of things, but one of the things we’re most passionate about is helping our customers succeed. You might be thinking “You’re just a supplier, how can you help us succeed?” The answer to that is both simple and complex. The simple answer: we provide high quality name plates, decorative trim, and functional components while meeting your production builds and product release dates. The complex answer: we infuse our passion for on-product branding to help you tell stories, connect with your consumers, differentiate in a crowded market, and increase your brand value.
This year, we look forward to celebrating a milestone anniversary…75 years of collaborative passion! While contemplating your 2021 goals, forget the 2020 dumpster fire, and think about what lights your brand’s fire. Give attention to what inspires you and create the results you want. When you do this, you’ll have a prosperous year, and be positioned for an even better one in 2022! We promise you’ll experience our passion for setting goals and achieving them from day one of working with us. So, what are you waiting for?
To speak to one of our passionate team members about how to increase your brand’s value, please complete our form. We look forward to working with you!
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