Tell Your Powerful Brand Story with Recycled Aluminum

Posted by LaFrance on Jun 24, 2021 6:45:00 AM

In today’s world, it’s not enough to simply say you’re committed to sustainability, you actually need to do your part. At LaFrance, from our manufacturing operations to our office environments, we work hard to not just comply with, but exceed industry standards and sustainability goals. We do this by reducing waste, minimizing impact on the environment, and keeping our work areas safe and clean. Additionally, we can manufacture using recycled materials to support our customers’ specific product goals and commitment to the consumers they serve.

With consumers choosing products based on a brand’s mission statement and values, not only is doing your part incredibly important for the environment, but it just might be what you need to take your brand to new heights and further differentiate. Younger generations not only want sustainable products and brands, but have proven they are willing to pay more for them. In 2015, a Nielsen report concluded that 73 percent of the Millennial generation was willing to pay more for sustainable goods. A Forbes 2019 report noted that 62 percent of Generation Z, who began entering the workforce that same year, prefer to buy from sustainable brands.

As recently stated by WGSN, the global authority on trend forecasting, “...using recycled and recyclable metal is the most direct way to lower impact. Metal is relatively straightforward to recycle, especially aluminum.” Partner with LaFrance to achieve high-quality branding without compromising sustainable values. From decorative trim to core product branding, LaFrance's sustainable product offering can help you achieve your goals and communicate such a powerful brand message. Utilize our recycled aluminum to highlight your commitment to sustainability. This specific grade of aluminum has been recycled and is ready to shine on your next product design. Incorporate selective brushing and pops of blues and greens to further convey your earth-friendly brand or product messaging. By utilizing our recycled aluminum, you can enjoy multiple returns on investment:  connect with your consumers in a meaningful way, further humanize your brand and its values, and truly make a positive impact on our planet.

Are you ready to showcase your environmental commitment to the world? For recycled aluminum samples, samples of any of our other product lines, or to speak with one of our industry experts, please complete our form. We look forward to working with you!

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Topics: Materials, Manufacturing, Branding and Materials, Marketing, Branding, Aluminum, Sustainability

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