The Power of Brand Collaboration

Posted by LaFrance on May 11, 2020 4:26:18 PM

Whether it’s for a charitable cause or company benefits, brands collaborate for one reason or another. Whatever that reason may be, you want to showcase your partnership to the world. Across cosmetics, appliances, automotive, and beyond, brand collaborations are everywhere.

It’s your way of telling your consumers that you are versatile and unique, and may also allow you to tap into new audiences.

There are many ways to collaborate and many reasons why brands might do so. Leveraging such collaborations are key. The best way to highlight a brand collaboration is through your product.

Giving your customers something to remember the collaboration is what leaves an impact on your project and in turn your brand. An advertisement or social media post can disappear in one swipe or scroll, but a tangible item lasts. Better yet, a purchase lasts. But, it takes more than just a product to be successful. Sales and marketing has become so complex in recent years that companies must make a shift ahead of traditional means.

On-product branding with a new collaborative logo is a great way to increase brand awareness and highlight your versatility.

Perhaps you’re reading this with a Harper's BAZAAR PopSocket on the back of your phone. Harper’s BAZAAR, America’s first fashion magazine and now a long standing brand, partnered with Popsocket, a newer technology brand. The end product exuded innovative fashion with nominal depth changes. This type of sleek, but tactical sophistication was achieved through Low Profile Electroform, an exclusive LaFrance product. Harper’s BAZAAR described this collaboration line of textured animal prints as “Untamed Utility”.

Maybe you’re wearing Manchester United x Maui Jim sunglasses. Manchester United’s Group Managing Director, Richard Arnold, referred to their multi-year partnership, “Maui Jim is a revolutionary global eyewear brand that is one of the largest and most innovative producers of sunglasses in the world. I’m delighted that they will be joining the United family and creating a range of exclusive eyewear pieces specifically for our fans. Our partnership with them demonstrates the club’s ability to attract the world’s most premium brands.” This collaboration showcases trust and loyalty among brands, but also displays premium luxury. Electroform branding allows for crisp details at even the smallest of sizes to produce an elevated aesthetic.

You might even be driving in a Chrysler 300C John Varvatos Limited Edition. Fashion designer, John Varvatos, and Chrysler formed a bond over their Detroit roots to create one of the fastest-selling limited-edition Chrysler 300 models. Celebrity collaborations can bring your product to next-level luxury. Our serializing capabilities added a special customization element to the instrument panel of this limited-edition vehicle.

Brand collaborations are all around us. We see them. We hear them. We own them. Stand out with your next collaboration and strategically show your partnership. Go beyond a social media campaign, manifest your collaboration, and boost your brand.

We are experts in supporting brand collaborations and are eager to help you with your next project. We have an unprecedented product offering complemented by infinite textures and finishes. With a dedicated in-house design team, we are sure to turn your vision into reality. Contact us to see how we can collaborate at

Topics: Branding and Materials

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