It’s 2021 and it’s OK to admit that being unique is a pretty powerful thing, right? In the world of manufacturing products and differentiating your brand, be it for commercial or consumer usage, being unique has always been powerful and critical to success. As both consumer buying behaviors and business to business relationships continue to evolve, so too must a company’s investment in their brand to drive its value.
At LaFrance, we’ve been helping companies do just that since 1946. We’ve evolved our base materials and finishing capabilities to meet the ever-changing needs of the marketplaces we serve. In doing so, we’ve amassed an unparalleled product offering. Perhaps our greatest strength lies in our ability to combine our materials and finishes to create truly unique aesthetics that you simply cannot get from other suppliers. Continue reading to learn more about the benefits of our combination products.
UNIQUE AESTHETICS
Each of our base materials and processes bring their own set of unique design capabilities and values. On their own, these attributes are incredibly compelling. So, imagine what can be achieved when they’re combined in a thoughtful and purposeful way. Utilize a combination of various materials to enhance your product emblems, trim, or functional components and you’ll have your competitors scratching their heads saying “How did they do that?” and more importantly your customers saying “I need that!”
ELEVATED EXCLUSIVITY
Combination products can be designed in many ways. Whether done via layering, insert molding, or embedding, the result is often a much more enhanced product design that is truly one-of-a-kind. The more you utilize these combinations, the more your customer base will come to associate elevated individuality with your brand. You’ll be known as the company that doesn’t look like everyone else. You’re the brand that takes the time to craft your designs and think about the intricate details that others might not realize are so important. You’ll look like the innovative company you say you are!
DISTINCTION TO DISCOVER
What makes a design so compelling is the experience the end user has with it. The best designs are the ones that allow the viewer to discover something new every time they look at it. Clearly there are the bold aspects that pop and catch your eye initially. However, the subtle nuisances of product design are what can really separate you from the competition. Create a sense of excitement that makes your target audience eager to see what you’ll think up next. Think about what you want them to discover the first time they see it, the tenth time, and the fiftieth time. Combination products allow you to achieve those “ah-ha” moments. Just when they think they’ve seen it all, a subtle texture or background pattern makes its way to the surface to create another unique experience.
Are you ready to reap the benefits of our custom combinations? For combination samples, samples of any of our other product lines, or to speak with one of our industry experts, please complete our form. We look forward to working with you!
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