Imagine you're in a store comparing coffee makers trying to decide which one is best for you. You likely compare prices, read online reviews, and take note of each models’ features and technologies. You also pay close attention to the aesthetics. Which one looks like it’s worth the money? Which one looks like it's going to perform? Which one seems like it will last for a long time? Which one best matches the brand name and what it stands for? When price, reviews, and technology are all relatively equal, what makes a person choose a specific brand?
Executives, brand managers, marketing professionals, and product designers all recognize the purchase decision is often made based on the brand and/or the story that brand or product model tells. Stories give us a sense of a brand’s culture, their history, and what’s different about their offering. Storytelling passes on information and experiences that eventually transcend to shared experiences. Storytelling alters individuals, changing them into families, groups, and communities. Rugged brands like Harley Davidson and John Deere have built fan bases that all share the same set of cultural ideals through the stories they’ve told for decades. These fans don’t just ride/use their machines, they invest in merchandise and proudly wear branded clothing, shoes, and hats. Most importantly, the fans share their personal stories and brand experiences to others, often turning those people into lifelong fans and customers as well.
Visual storytelling is just as powerful as the written word, arguably more so. Storytelling isn’t just about advertising or having the best slogan or tagline. It’s about what you put in, and on, your product and how your brand is represented. When a story is told visually, the understanding is instant because no time is “wasted” with reading anything. In a world where instant gratification is critical to many brands’ successes and a bad social media review is one click away, securing instant connections with your target audience is of utmost importance.
If your brand is passionate about releasing products that are environmentally friendly, your on-product branding should reflect that message. Utilize our recycled aluminum to continue your sustainability story and show your commitment to helping our planet. If you want your brand to be synonymous with durability and ruggedness, consider using our highly durable yet sleek zinc product line for your on-product branding to last the life of your product. Perhaps your newest product model boasts the fastest processor or some other differentiating technology. Our innovative electroform product line is just what you need to highlight your cutting-edge technology with on-product feature branding.
Our expansive product line and 75 years of experience make us a global leader in on-product branding. Whatever story you’re looking to tell, we’ve got you covered. To speak with one of our industry experts or for more information on any of our product lines, please complete the form below. We look forward to being a part of the next chapter in your brand story!
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