Three Components of an Iconic Brand

As consumers, we interact with brands at every turn throughout our day. From the water bottle in your hand, to the billboards passing by on your morning commute, to the type of phone you use, or the car you drive - brands are everywhere. What makes a brand not just present, but truly iconic? At LaFrance, we work with some of the most influential and iconic brands in the world. Our branding experience and design expertise gives us unique insight into the key components that can drive a brand to the coveted "iconic” level.  

Differentiated Brand Identity
Brand identity can simply be defined as “visible elements of a brand.” Color, logo, font – even a mascot can fall under this generalized umbrella. Brand identity at the “iconic” level requires strategic detail and consideration. This is where on-product branding makes all the difference. Many iconic brands in the marketplace today have chosen to elevate their on-product branding from simple printed or vinyl stickers to compelling, tactile, 3D badges that stand apart amongst the competition.  

This kind of elevation allows a brand’s core identity to resonate further with the consumer. For example, LaFrance’s recycled aluminum product line can display a brand’s commitment to sustainability and to helping our planet. Our innovative electroform product line is just the solution for a cutting-edge technology brand looking to highlight their continued modernization. Or if a brand wants to be synonymous with durability and ruggedness, our exceptionally durable yet sleek zinc product line communicates performance. LaFrance’s on-product branding expertise is just one example of the power differentiated brand identity can bring for creating an iconic brand.  

Strong Core Values
Core values are a large part of what builds a solid foundation for many iconic brands. It is integral that a consumer has their expectations satisfied, not only for driving sales, but for overall brand perception. Where a brand begins to claim the “iconic” level is when they stand out among others similar. Often the quality of the product is not the main reason for the iconic recognition, but rather the representation of strong core values.  Whether that be a commitment to sustainability, diversity and inclusion, or satisfaction guarantees – strong core values truly set a brand apart.  

Building Upon Experience
Building upon a brand’s longevity has proven to be a game changer in the competitive marketplace today. An expanded product line or a new target audience can change the excitement and buzz around a brand in an instant. Successful, decade-old brands have seen monumental growth overnight with even small tweaks to their “status quo.” Whether that is a new product line, elevated on-product branding, or change in perception – respecting legacy and driving toward the future can skyrocket a brand exponentially. 

Our expansive product line and almost 80 years of experience make us a global leader in on-product branding. If you are looking to elevate your brand, we have you covered. To speak with one of our industry experts or for more information on how to take your brand to the iconic level, please complete the form below. We look forward to being a part of the next chapter in your brand story!