Since school is back in session, albeit virtual, in-person, or hybrid, we thought it would be fun to play a game most people probably remember from Kindergarten ---- Word Association! When you read the word, shout out the first word that comes to mind. Ready?! Let’s Play!!
If I said “lace,” what would you say? Most people respond with “delicate” or “elegant” or another closely-related synonym.
If I said “chrome,” what would you say? Majority of people probably say something along the lines of “shiny” or “mirror.”
What if I said zinc? What’s the first word that pops into your head? When I hear zinc, I immediately think “rugged” or “tough.” If you said either of those, you’d be right! Not that we’re keeping score or anything. Zinc is absolutely both rugged and tough. For decades, maybe even centuries, zinc has been used in the toughest of environments to withstand the harshest of elements. It is robust and durable and is perfect for both indoor and outdoor use. Seen primarily in the construction, transportation, appliance, and motorcycle industries, zinc is a material that truly makes a bold statement.
What if we told you that zinc can be sophisticated and sleek too? Hang on a minute...we know what you’re thinking. “There’s no way zinc is anything other than heavy chunky metal.” But, that’s where you’re wrong! We are proud to announce a new finish within our zinc product line that literally achieves the impossible combination: INDUSTRIAL STRENGTH DURABILITY + SLEEK & MODERN AESTHETICS!!!
Strength comes in many shapes and sizes. Now you can communicate robust product performance with nuanced design features, thanks to the sophisticated contrast of our tonal zinc finish. With subtle same-surface texture change and an easy-to-clean part face, tonal zinc holds up in tough environments even while conveying the utmost elegance. Why choose zinc? If you want or need a tough and rugged metal with unmatched durability and built-in mounting features to enhance your brand perception, then zinc is a perfect solution. Why choose tonal zinc? If you want all those things listed above plus a beautiful and sophisticated contrast between polished and matte, then tonal zinc is perfect for you.
Tonal aesthetics have been trending for a few months. WGSN recently stated: “Mix high-shine with matte surfaces to highlight the contrast and create a tactile effect.” With tonal zinc from LaFrance, you can convey both a durable and elegant story - two words that typically aren’t seen in the same sentence very often. Tonal zinc is incredibly versatile. We’re able to interchange the polished and matte areas and even modify the logo or copy design without requiring new tooling. You can customize your part even further by selecting from a variety of our metallic finishes.
For those who say “Tonal zinc isn’t for me,” are you sure? You’ve never heard of it or seen it until today! Maybe it’s just the answer you’ve been searching for. For samples or to speak with one of our industry experts, please complete our form. We look forward to working with you!
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