Trending: Anodized Brights

Posted by LaFrance on Jan 20, 2022 6:37:00 AM

It’s interesting how multiple trends exist at the same time. One day you’re reading about “darkly dramatic” and the next day it’s all about “anodized brights.” Depending on your marketplace, product, and application, multiple trends can be embraced. After all, no two people are exactly the same, therefore tastes differ. With the rise of futuristic-inspired interiors, metals are being utilized to showcase more colorful and metalized finishes. This trend of achieving bold colors and offering customized options with metals could be the perfect solution to amplify your on-product branding designs to create lasting connections with your target audiences. 

COLOR BURSTS
Give metals a fresh, funky, and still luxurious feel with bold, dramatic colors to create eye-catching product designs. Adding pops of color to your name plates and accent pieces to pivot from the market saturation of classic colors can elevate your product design and differentiate you from a sea of competitors. LaFrance’s vast product offering of metal materials and finishing processes like plating, PVD, anodizing, and painting can help you create compelling pieces that tell your unique story.

CUSTOMIZED COLORS 
Capture the attention of your consumers and allow them to be part of your design process. We’re not talking about having them sit with you at the drafting table, but rather, give them options! Draw consumers to your brand by having them make multiple choices. First they pick your brand, then the model, and finally the color from the standard offering. But what if it didn’t end there? Maybe they’re not into the classic chrome, black, or gold. Perhaps they want a specific shade of purple or a funky hue of teal. Popular within the eyewear industry, aesthetic customization takes relationship building between brand and consumers to the next level. Not only can they pick their on-product branding, but some brands even let their consumers decide what the decorative trim or functional components look like too! 

SELECTIVE FINISHES 
Nothing says metallic like a classic brushed finish. Combining brushed patterns with polished and smooth surfaces creates a compelling contrasting aesthetic. Develop striking contrasts and highlight directional changes with our various options including linear, radial, and selective brushing. Explore brushing options within our aluminum, stainless steel, electroform, and zinc product lines. Create a bespoke texture or pattern using our electroform process and achieve a more robust tactile product design.  

Regardless of how you implement this trend, LaFrance is capable of creating and controlling a plethora of metallic colors whether achieved via anodizing, PVD, plating, or paint. For more information on how you can embrace this exciting trend, please complete our form below. We can’t wait to hear from you! 

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Topics: Zinc, Branding and Materials, Marketing, Branding, Electroform, Brand, Aluminum, Stainless Steel, Decorative Trim, Name Plates/Logos, Eyewear, Functional Components, Finishes

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