Liquid fluidity. Sounds a bit redundant, doesn’t it? When it comes to product design, some trends are more challenging to embrace than others. This is one of those trends that likely has designers around the globe scratching their heads asking themselves questions like: “How do I create something solid but make it look like it’s a liquid?” or “How do I create movement when my product is stationary?” Not to worry. At LaFrance, we’ve been around the block a few times and just like bell bottoms, any good trend always circles back around. Our parts pictured here are just some of the many ways we've helped brands express these trends. Continue reading to learn how to embrace the Liquid Fluidity craze!
REFLECTIVITY IS KEY
What’s cooler than an object that reflects light with bursts of a prism of colors? When designed thoughtfully, metal components can do just that. By incorporating the right cuts and facets on the top surface and textures in the recessed areas, a piece of metal can open up a whole new world of aesthetics. Add holographic into the mix, and you’ve elevated your already unique aesthetic into the stratosphere. The more your name plate or trim piece reflects light, the more eye-catching it becomes, which could help your product get selected!
SHIMMERING IRIDESCENCE
Swirling iridescence is front and center in the liquid fluidity trend. Capture the attention of your consumers by incorporating sparkling, glittering, and shimmering finishes. One of the best ways to highlight texture changes is to pair them with bold colors and finish treatments. Utilizing our iridescent and color-shifting paints, we give your product design two looks in one! When the color changes based on the viewing angle, consumers are compelled to take notice.
MATERIALS MATTER
Transform solid metals and plastics into fluid forms by adding urethane doming onto the top surface. Create an illusion of depth and a water droplet aesthetic with this clear, gel-like solution. Advance your designs with our expansive product offering to dial in this trend with various metal and plastics. Our secondary finishing like plating, PVD, anodizing, and painting coupled with our base materials is sure to create compelling pieces that communicate your story of movement.
Liquid fluidity takes product design into a funky direction and has been spotted within accessories like eyewear and footwear. It has also cropped up in product packaging within the beauty industry as brands look to create eye-catching designs that find success in the digital age as retail stores and in-person testing of products have significantly decreased. Metal and plastic base materials, iridescent mother of pearl, and swirling depth can also be found within the home as art installations and accents to other home décor items.
Whether you’re looking for a reflective accent piece or a color-shifting name plate, we’ve got you covered. For more information on how you can embrace this exciting trend, please complete our form below. We can’t wait to hear from you!
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